Friday, 18 August 2017

Jenna Dewan Tatum: Danskin Fall 2017 Campaign


Danskin "Fit For Everything" Fall 2017 Campaign 

Danskin brand ambassador Jenna Dewan Tatum debuted the new Fit For Everything campaign. The new Fall 2017 collection features Danskin's debut of intimates and loungewear. 

“Fit For Everything means you can wear your Danskin, you can dance anywhere, it is how I grew up. I grew up dancing around my house. In the kitchen, on my deck, in my bedroom like constantly dancing everywhere I went.” - Jenna Dewan Tatum

Danskin Fit For Everything Fall 2017 campaign ads 

Find your inner dancer. Jenna's Danskin Picks 

Jenna photographed by Yu Tsai as she poses in Danskin's latest intimates and loungewear at a mansion in Malibu, California. 

People magazine featured 2 exclusive behind the scenes photos from Jenna's Danskin photoshoot. 

“It is such a perfect collaboration for me because we really are embracing the fact that I have grown up as a dancer. We choose a lot of different styles and the aesthetic and the creative direction are all knowing that I am going to be dancing this entire shoot and kind of playing around.” - Jenna Dewan Tatum told People magazine

Next month, Danskin will also support the Breast Cancer Research Foundation through the creation of a capsule collection photographed on Jenna Dewan Tatum, which includes trend-driven activewear such as a reversible printed bomber jacket with a coordinating sports bra and matching leggings. The Breast Cancer Capsule Collection will retail for $34 to $50 on starting in September and Danskin will donate $10,000 in 2017 to the Breast Cancer Research Foundation, not contingent on sales.

Source: People Danskin WWD Jenna Dewan Source 

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